Elizabethkuhnke's Blog

Archive for March 2012

The 5 Golden Rules of Interviewing:

• Get your predetermined message across.

• Let nothing go by default.

• Keep off other people’s business.

• Only answer the question asked.

• Avoid sounding defensive or that you’ve been ‘got’.

Though the ‘media monster’ may bare its teeth every once in a while, you can actually enjoy going into the fray, have your say and leave them wowed and yourself intact!

Giving simple straight forward answers is not enough. The good TV or radio interviewers are looking to create something that is both entertaining and informative. It is essential therefore to understand what makes for a good interview and will keep the audience’s attention.

Afterwards, encourage those around you to tell you the things you did well. Very few of us make progress by being told what was wrong with our presentation. When we’re up in front of an audience we all have very fragile egos.

Finally, someone once asked Dan Rather what he’d learned in 30+ years of broadcasting. He replied, “Don’t eat spinach before you go on the air.” Good advice. During those 15 minutes of fame no one wants to be remembered as the person with a green glob on their teeth.

For more information visit www.kuhnkecommunication.com

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