Posted November 16, 2010on:
Cleaning Up Your Personal Brand
Spring will be here before we know it, and with that comes the yearly spring clean. While you’re at it, perhaps it would be a good time to stand back, take a long hard look at yourself and clean up your image, your “personal brand.”
The visual image you present is one by which you will instantly be judged. People make up their minds about a person within the first 3 – 7 seconds of seeing them. How you dress, act and speak makes a statement about who you are, how you perceive yourself and, in turn, how others will perceive you. In business, the image you project is a powerful marketing tool and is an important point of reference for a potential customer.
Several sources combine to make a positive personal brand – good health, confidence, assertiveness, a pleasant voice and knowing which colours and clothing styles best suit you. All too often we allow ourselves to think, “Oh, I know I’m good at my job. How I look and speak shouldn’t matter.” In theory, you may be right. In practise, you couldn’t be farther from the truth.
Do your clothes fit? Are they in good repair? Do they represent you well? Perhaps it is time for a change. What about your hair? Is it well cut and clean? And speaking of clean, check your fingernails. If you always look and act the same people will know what to expect and take you for granted. Often, we take ourselves for granted. We limit our horizons by setting arbitrary boundaries for our skills and abilities. Venture outside of your comfort zone and try something new.
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